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Axa Ireland
AXA Insurance Ireland is an Irish insurance company headquartered in Dublin.
The AXA group of companies are engaged in car, home, small business, commercial vehicle, and taxi insurance products.
AXA is the third biggest general insurer in the Republic of Ireland.〔(Irish Times - AXA plans €10m investment to expand financial services )〕
==The AXA name==
Despite being written in upper case, "AXA" is not an acronym, but was chosen because its name can be pronounced easily by people who speak any language. After acquiring the Drouot Group in 1982, the company hired an outside consultant to conduct a computer-aided search for a new name. The selection criteria consisted of a short and snappy name to convey vitality, a name that begins with the letter A so that it would appear near the top of all lists, and something that could be pronounced easily in every language, consistent with the group's desire for an international presence. In 1985, Chairman and CEO Claude Bébéar chose the name AXA.〔(AXA Website - History of the AXA name )〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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